Case Study Report Essay

INTRODUCTIONThe entrepreneur in the episode study was Alison Barnard. She is very interested in fashion and used the skills she in condition(p) while attending Babsons argumentation organization school to start her confess retail store, which is focusing perfect-fitting pair of jeans on women. Barnard started her stores, 26 years old, which is set in Bostons newest neighborhood, the North End, with more than 30 brands of jeans in order to accommodate many body look of her customers. When Barnard isnt at her flagship store supporting women find their perfect fit, shes down the passage at Twilight, her newest store, opened in March 2006 and specializes in both ballock and casual dresses.THE PROBLEMS IN BUSINESS AND THEIR CAUSESThe analysis of scalability of that business guided to the interchange of challenges and limitations. The first challenge that Alison faces is the maintenance of the store. The limitations that she faces was lack of appropriate employees, opportunity fo r growth and lack of timing to upgrade her managing skills. It will baffle her business go along to be slow and loss of customers by unable to find the in force(p) jeans. Alison has made a mistake by signing the lease antecedent to have the profit without analyze the outcome. In my opinion, Alison loosed her trust with the fact that she rattling can earn the money to invest in her business. What she worried just about was, someone else will steal her ideas if she wastes a lot of time by thinking the outcome and took the risk.The implications on growth lie within purpose personnel that fit Alisons requirements and finding a worry dodging that would make the business more scalable. In my opinion, the right marketing system and making the store more independent are key victor factors for In.jean.ious.POSSIBLE SOLUTIONBy making a good business strategy can help her to find a good financial, extremely experience workers and strategic location which can help her to open her b usiness extensively. Besides that, Alison should focus on how to make her store more or less independent from her. She needs to be focusing on hermanagement strategy, her financing and the opportunity for growth. In my opinion, the type of her business she has needs an effortless conservation and doing actions without thinking.RECOMMENDATIONIn my opinion, Alison should be more aware on her business whereby applying the red hat in Edward de Bonos theories. This will help her to prevent her shops item from being stolen by thief. Besides that, Alison needs to be balance in her information gathering, decision making and lifestyle from the theories of Myers Briggs. By balancing four psychological preferences, she will be able to make a good decision, gather more information before jump her business, and catch up with the latest trends for her clothing.