Communication Theories Research

In this 21st century, a profound shift is pickings place in the way people communicate and read themselves. The advent of Internet, social network, communication technology and especially the participation of globalization have played an important subroutine in stimulating this fast-changing trend. This essay aims at analyzing three major theories namely: propaganda speculation, uses and gratification theory and stopping point theory. To the best of my knowledge, these theories atomic number 18 break off at describing how human communicate in relation to the mount media, audiences and communication channels in this century. cabbage line and foremost, propaganda is defined as the deliberate and systematic strain to shape perceptions, manipulate cognitions, and impart behavior to achieve a response that furthers the desired jailed of the propagandist (Jowett & ODonnell, 1986). It remarkably actual during the First and Second World War. finished the use of prop aganda, governments could ensure that a nation functioned to action its goals, on the nose could in like manner lead to devastating individuals ability to shape their witness lives and their own consciousness. Second, the uses and gratification theory places more focus on the consumer, or audience, instead of the true message itself by ask what people do with media quite an than what media does to people (Katz, 1959). It assumes that members of the audience be not passive but take an active role in interpreting and integrating media into their own lives. The theory also holds that audiences are responsible for choosing media to meet their needs (Katz, E., Blumler, J. G., & Gurevitch, M. 1974). The closing curtain but not least, cultivation theory is an approach developed by Professor George Gerbner, dean of the Annenberg School of Communications at the University of Pennsylvania. He began the Cultural Indicators research sound projection in the mid-1960s, to field of battle whether and how watchin! g television may govern viewers ideas of what the everyday reality is...If you want to get a bounteous essay, order it on our website: OrderCustomPaper.com

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