Introduction of Advertising

Principle of Advertising talk 01 Introduction of Advertising Prepared by Samantha Chow What is Advertising? zigzag The estimate iodine strategy of high-performance Brands by Marty Neumeier http//www. zagbook. com/ Zag The Number One Strategy of High-Performance Brands by Marty Neumeier http//www. zagbook. com/ Zag The Number One Strategy of High-Performance Brands by Marty Neumeier http//www. zagbook. com/ Zag The Number One Strategy of High-Performance Brands by Marty Neumeier http//www. zagbook. com/Zag The Number One Strategy of High-Performance Brands by Marty Neumeier http//www. zagbook. com/ Zag The Number One Strategy of High-Performance Brands by Marty Neumeier http//www. zagbook. com/ What is Advertising? It is the non-personal communication of information usually paid for What is Advertising? coaxing in nature about Product Service Through sundry(a) media ATL vs BTL ATL Advertising ? ATL = Above the line ? Conventional in Nature ? deal media (TV, radio & print) to pr omote brand ?Non-personal to customers ? Make use of current handed-down media TV, newspaper, magazine, radio, outdoor BTL Advertising ? BTL = Below the line ? Less conventional ? turn to mail, Public relations, sales promotions ? Using highly targeted lists of names to maximize the retort rate ? Touch and feel product ? brand recall on hand(predicate) Media TVC Print Newspaper Weekly Magazines Non-weekly magazines Airport busbar Body Bus shelter Cinema First Vision In-store PromotionWhat is merchandising? What is Marketing? It is the run by which companies create customer interest in goods or services. What is Marketing? It generates the strategy that underlies sales techniques, business communication, and business development. End of Lecture 01 thank you Resource from Marty Neumeier, Zag The Number One Strategy of High-Performance Brands http//www. zagbook. com/ prentice Hall, 2007, Integrating advertising, promotion and market communication