Feasibility Study on Whitening Soap Essay

I. EXECUTIVE SUMMARYWith at presents generation being very aware of their scramble, both hands and women be faced with the problem of choosing different kinds of lightening products.As students that are looking for other ways to earn money, our group has come up with the idea of making a whitening soap that not lone(prenominal) serves its main purpose of whitening but also give the users the gaiety of using soaps that cast off great scents and are appealing to the consumers.Competitive goodIt is a fact that the majority of the consumers of whitening products are from the teens and young adults that assay to nurture their skin and complexion.Our product clearly has an advantage compared to other whitening products because first it is very appealing to the consumers both men and women of all ages because of its rummy color and the selection of different scents.Target MarketSince the recent elan in beauty products in todays market is wide on whitening and anti-aging, and the fact that concourse are very conscious with their appearance, has constituted to the advocates of this study to choose the following target segment.Target Segmentsmiddle-aged women that are beauty conscious This group of people is usually those that have adequate income to purchase beauty products. They are also the ones that prioritize in preserving their appearance since they are the ones that are starting to age.Dark skinned people These are the people that wish to have a lighter skintone and want to achieve their goal instantly.II. BUSINESS PLAN care ModelA Marketing StrategyThe biggest challenge that depart be faced by interchange our product is that we have many competitors in the beauty industry and many of them are already established companies and sellers.The aboriginal business target markets are the Universities and Banks that constitute the major clients of the beauty industry.B Product StrategySince the current market is already do up of many suppliers and sellers of beauty products most specifically in whitening, we have made our product more appealing in terms of its colors and reach that other products dont have.Capital Requirement5,000 PhpDETAILED personify ALLOCATION FOR 3 YEARSParticularsIndirect MaterialsBox for repacking15,800Delivery Fare10,500 hard cash FlowWith this capital requirement, we testament be able to secure 45 pcs of soap for ourgroup and we will be able to repack them and sell them for cxx per pc.If everything goes well, we will reinvest the money we have earned for more products in severalize for us to experience more income.Forecasted Net IncomeSalesP 263,250Cost of sales 182,250 other Expenses 26,300Gross ProfitP 54,700*This forecasted net income is income for three years.Recommendation and FindingsThe fact that our group chose to buy and sell instead of manufacturing our own product, we will be able to generate income with just a little amount of capital. We will also pay back it easier in the field of buyin g and selling because we will only nightspot products and repack them only when clients will be ordering from us and thus we will not be holding products for long periods of times before selling them.ConclusionWe therefore conclude that investing 5,000 in this industry will prove to be beneficial for us because it proves that we can generate scratch from it.